You may not know this, but 77 percent of people own a Smartphone and are likely to use that Smartphone or another mobile device for news, social networking, and countless other activities. Digital marketing helps you reach them while they’re doing this. With attractive website, remarketing ads, email and text marketing, and social media – you can be in front of your audience while they use many different apps on their mobile phones.
Some companies successfully amp-up their small business leads with a bigger budget. They outspend their competitors in terms of advertising and PR. Other companies are more risk adverse. They go forth with tight purse strings and strive to create leads with low-cost or no-cost tactics. They aim to outsmart, rather than outspend, the competition. Marketers across the small business spectrum succeed this way all day, every day —especially on the digital battlefield.